Google has since expanded, keeping its now iconic Venice location and as mentioned above includes offices in Playa Vista, where they have taken over the Spruce Goose hangar (where Avatar was once filmed) and there are confirmed reports that Google has taken over the former mall (yes, mall) Westside Pavillion to build new offices in West LA. So will West LA now be Silicon Beach?
Here’s our take, the epicenter of Silicon Beach has shifted. If Santa Monica was once the hub, many of smaller companies have been priced out as they had to grow. We see Silicon Beach as including parts of Culver City, Del Rey, Marina del Rey (where Dollar Shave has HQ), Playa Del Rey, Venice, and yes, still Santa Monica.
And we love the idea of living close to these tech giants, because let’s face it, like it or not, the so-called FAANG (Facebook, Apple, Amazon, Netflix, Google) cohort of companies aren’t going away anytime soon. In fact, they’re GROWING, so living in proximity to these companies means there will be investment pouring into them. Now are there certain areas that are more promising than others, and have better value? You bet your atari 3000! For example, look at Google’s Venice office. Despite it being a stone’s throw from our favorite (if not super pricey) restaurant Gjusta, there is also a severe homeless (unhoused) people situation on the same block. Regardless of where you fall on the complex issue of homelessness, it’s hard to argue that having hundreds of unhoused folks on the sidewalk nearby your house is not a desirable aspect of the neighborhood.
This is in part why we're huge fans of neighborhoods like the sleeper neighborhood of Del Rey for example. It’s quiet, clean, family-friendly, packed with starter homes and a bike ride away from the amenities of say, Playa Vista or Marina del Rey. So, in short, not all Silicon Beach pockets are the same -- there’s lots of nuance.
We could go on for days breaking down the pros and cons of Silicon Beach areas, but this is just a taste. If you’re interested in chatting more, we’re here to talk shop, even if it’s talk coffee shop (speaking of Sachi.LA in Del Rey is the bomb!). We’re here to advise and guide you through any housing or design needs you may have.